More than 17 million people suffer from food allergies in Europe, and one in four school-aged child in Europe lives with allergy conditions. Proofy Kids aims to protect children with food allergies by avoiding accidental exposure to forbidden foods. Through wristbands Proofy Kids informs and correctly alerts family members, friends, teachers and school assistants, of the existence of a food allergy. This way severe or potential fatal food reactions can be considerably reduced.

All the brand, from the name until the mascote, was developed by Crochet. From the logo to the web page development. All the diverse packaging work was also our responsibility. Innovative ideas deserve matching strategies.