We were contacted by the Barlavento Algarve Association of Blood Donors (Associação de Dadores de Sangue do Barlavento do Algarve – ADSBA) in December 2016 to develop a multi-strategy campaign that reached the whole of the barlavento area of the Algarve, to create awareness in order to gain more donors at a time when the number of donations decreases considerably.

The campaign named “Blood of my Blood” was took place until January 2017. The promotional campaigns were carried out through multiple channels: exterior publicity (outdoors, leds and TOMIs), radio, print and online. The social media strategy was based on the hashtag #sanguedomeusangue (bloodofmyblood). Various street initiatives also took place.

This publicity campaign had various known public figures of the region: Dr. Isilda Gomes, Mayor of Portimão; Álvaro Bila, Town Hall Mayor of Portimão; Júlio Ferreira, broadcaster and coordinator of ACRAL – Associação do Comércio e Serviços da Região do Algarve para Portimão, Lagoa, Monchique e Silves (Commerce and Service Association of the Algarve region for Portimão, Lagoa, Monchique and Silves) and Vítor Oliveira and Jadson, trainer and the latter midfield defender of the main football team – Portimonense Sporting Clube.